GoTo
Once we launched GoTo and our initial campaigns were live, we were really cooking with fire. Our team kept the momentum going, producing captivating and exciting video content, paid media campaigns, immersive event booths, and engaging marketing and sales enablement collateral. All of these assets needed to live together cohesively, yet still be fresh and exciting, and I played a pivotal role in managing the templates, rollout, and strategy involved.
Role
Art Director & Senior Designer
Credits
Thomas Mills, Creative Director
Alex Nelson, Copywriter
Rusty McMillian, Lead Motion Designer
Kell Schneider, Designer
GoTo’s Greatest & Latest Campaigns
With a primary goal of increasing awareness of innovation at GoTo, a quarterly series of product update campaigns was launched in 2023. We did this by showcasing the many powerful and significant product releases our engineers and developers continually made. Our strategies involved streamlining collaboration between product and marketing, and providing effective communication and material for advancing customer conversations.
A huge part of this campaign series was our engaging feature video, which involved meeting with product teams to fully understand the innovative updates, simplifying the UI, bringing in fun graphics, and type treatments. I worked extremely closely with our product marketing team, associate creative directors, and motion designer to bring these videos to life. We were under extremely tight deadlines for these projects, and I’m proud to say our team delivered high-performing assets on time. Along with the video, our team created social assets, blog posts, and webinars, which all contributed to the success.
Our third Greatest & Latest video is below, and you can check out our second video here. I recommend the volume on this one – the script does not disappoint!
Event Booths
Although GoTo was launched mid-pandemic, we picked back up attending national conferences and events when it was safe to do so. I designed and oversaw production of dozens of booths for all of our products, taking care to maintain brand consistency, with engaging experiences. Our team provided both 2D and 3D renderings for smooth approvals.
