LogMeIn
Before rebranding to GoTo, we were LogMeIn, a company that had little brand recognition on its own, but had over 15 different well-known products with loyal IT customers. That’s right—fifteen! All with different audiences and branding. We sunsetted, consolidated, and simplified products, taking care to educate our customers and audiences along the way.
Check out these examples of work I did for LogMeIn products. You can also view GoTo work and learn about the rebrand here.
Role
Senior Designer
Credits
Patrick Hnath, Executive Creative Director
Thomas Mills, Creative Director
Kell Schneider, Designer
LogMeIn Products At a Glance
It’s helpful to have a brief understanding of how the LogMeIn products were grouped. The suite was organized into three pillars: Unified Communications & Collaboration, Identity & Access, and Customer Engagement & Support.
While many teams within LogMeIn focused on a specific pillar or product, our Brand + Creative team was responsible for working with the full portfolio. As creatives, we loved being able to work with many brands and wear many hats, however from a customer perspective this was often confusing. We developed language and communication materials to simplify and explain as the company evolved.
LogMeIn Portfolio Campaign
LogMeIn simplified how people connected with each other and the world around them, drove meaningful interactions, deepened relationships, and created better outcomes for individuals and businesses. LogMeIn was a market leader in unified communications and collaboration, identity and access management, and customer engagement and support solutions.
To showcase all of this, our portfolio campaign showcased our products and solutions in a unique way. Our goal was to not only inform viewers of all our product solutions, but to maintain the individual branding of each. We solved for this by using stylized icons and shapes, allowing for us to use product logos and colors. I designed and animated the examples you see here.
GoToMeeting Feature Videos
With a goal of increasing customer knowledge and experience with the GoToMeeting product, we highlighted eight specific features with dynamic animations. In collaboration with another designer, we illustrated, storyboarded, and animated each feature. These videos empowered customers to learn more by driving to support pages, while measuring the performance feature engagement.
Creatively, we showed, rather than told, the customer how to enable these specific product features. We grabbed their attention with quick, friendly, and stylistically familiar animations. In order to avoid issues with outdated UI, we created UI-agnostic illustrations while remaining consistent and on brand.
GoTo and GoToMeeting Media Campaigns
As one of the world’s largest SaaS companies at the time, LogMeIn unlocked the limitless potential of the modern remote workforce by connecting people to their customers, colleagues, and digital lives: wherever, whenever, however.
We communicated this mission and vision with a variety of paid media and out of home campaigns. For the Meetings Reimagined campaign, our goal was to drive awareness of the all new, completely redesigned, easy to use GoToMeeting. We went bold, big and impactful – which you can see with the sharp contrast and large lifestyle imagery.
Fun fact: I saw many of the out of home assets at various airports when traveling, and yes, I enlisted family members to take pictures of me with them. :-)
Select Collateral
Our team was responsible for producing all the collateral across the many products in the LogMeIn portfolio. The GoTo suite included multiple products – GoTo, GoToMeeting, GoToConnect, GoToWebinar, and GoToTraining. Each of these needed to have their unique lockup and color, but also needed to feel as part of the uniform set. In the examples here, you’ll see how we achieved this. I led the design layout for the templates for ebooks, data and sales sheets, infographics, and paid media assets. I also managed the buildout of our photography library, taking care to select imagery that was diverse, engaging, and colorful.
