LastPass
Prior to our LastPass relaunch in 2022, I supported the visual strategy of our lead security product by collaborating with our team of talented designers. Each year, multiple research reports were compiled, detailing trends in access and authentication in businesses worldwide. Our team was responsible for distilling key data and showcasing the information in visually compelling ebooks, infographics, and accompanying paid media campaigns.
Role
Senior Designer
Credits
Thomas Mills, Associate Creative Director
Julian Gros, Associate Art Director
Creative Ad Testing
Our team was often responsible for testing creative in the market, both with visual and copy approaches. The below project is an example of a test at both the enterprise and identity level, testing visuals, headlines, and CTA’s. The goal here was to drive traffic to increase conversions as well as establish LastPass as a leader in the market.
