GoTo Resolve
In my role, I guided the creative vision for specific media campaigns aimed at boosting GoTo Resolve's presence in the market. I collaborated with cross-functional teams to bolster brand recognition and impact, seamlessly blending design elements into the overarching storyline and strategy of GoTo Resolve by leading direction for videos, paid media, and sales enablement collateral.
Role
Art Director
Credits
Thomas Mills, Creative Director
Alex Nelson, Copywriter
Rusty McMillian, Lead Motion Designer
GoTo Resolve Overview Video
To help small businesses fully embrace the potential of the new, modern workforce, GoTo introduced a new, consolidated IT platform that gives IT teams one solution to manage their day-to-day tasks with built-in automation to help lessen their workload. I designed and art directed the marketing video that highlights key industry trends and supporting functionality, while bringing to life proof points, hard stats, and solutions. We included stylized UI that showcased GoTo Resolve features in this fast-paced and energetic video.
GoTo Resolve Mobile Device Management Campaign
This comprehensive campaign aspired to increase awareness of the GoTo Resolve product and Mobile Device Management (MDM) solution. We focused on highlighting the top purchase drivers and essential MDM features. With an energetic video, webinars, social carousels, ebooks, and more, this campaign was a huge success.
With attention-grabbing dynamics, our video introduced the GoTo Resolve logo, supers, and UI to inspire immediate brand recognition, while allowing the viewer enough time to read and digest.
GoTo Resolve Benefits & Competitor Campaigns
Our GoTo Resolve launch focused on introducing the brand. Once established, we pivoted our focus to the benefits of using GoTo Resolve. Thesecampaigns improved our click-through rates and prospect to registration rate. Working closely with our associate director of copy, we finalized strategic messaging, and paired them with graphic and lifestyle imagery designs. Static, animated, and social assets were then built out with my direction.