Rescue
Like many of the GoTo (formerly LogMeIn) products, our Brand + Creative team was responsible for refreshing and updating Rescue. From guidelines, to collateral, to paid media, to video, the Rescue campaigns were strategic, resonated with our target audience, and elevated the overall brand experience.
In my role, I built storyboards, provided art direction for videos, conceptualized paid media campaigns, designed collateral and infographics, collaborated with brand directors on guidelines, and approved social posts, including visuals and copy.
Role
Art Director
Credits
Patrick Hnath, Executive Creative Director
Thomas Mills, Creative Director
Alex Nelson, Copywriter
Rusty McMillian, Lead Motion Designer
Collateral & Infographic Selects
Rescue Feature Video: Security
The Rescue Security feature video was the first of seven in a video series. These were designed with a template in mind, with the opening scrolling sequence giving a preview of each feature. This treatment was carried across through each video, landing on the video topic. The remainder of the video focuses on the specific values and benefits, providing visuals and supporting copy. The visuals include stylized UI graphics which involved simplifying the product to be understood quickly in a marketing asset.
Social & Paid Media Selects
Celebrating One Billion Sessions
To celebrate Rescue hitting one billion support sessions, our team was responsible for an initial announcement video and an ongoing stamp to be used on various assets. The video I designed and directed was used as a thank you as well as a value prop to show credibility. The stamp I created was featured in the video as well as highlighted on Rescue web pages and promotional assets.
