GoTo Connect

During the post-rebranding phase, I spearheaded the visual direction for GoTo Connect, which involved visualizing the integration of legacy products into the new comprehensive portfolio. Collaborating closely with associate creative directors, project managers, and the brand team, I ensured that our visuals accurately represented and effectively communicated the product to our audience.

Role
Art Director

Credits
Thomas Mills, Creative Director
Alex Nelson, Copywriter
Rusty McMillian, Lead Motion Designer

Portfolio Overview, UCaaS*, and CcaaS** Videos

With our new look and feel, we needed to make a splash in the market, and we did so by strategically releasing videos that both introduced the capabilities of the GoTo Connect portfolio and increased brand awareness. The videos illustrated the product using stylized UI to highlight features and capabilities. I provided art direction for the following three videos, which garnered thousands of views online. I also collaborated with our motion designer and copywriter to provide 30 and 15 second cutdowns for easy sharing. And each video was part of a larger campaign that included corresponding paid media assets that I also art directed. Enjoy!

Yes, I learned a lot of software acronyms during my tenure! :-)
*Unified Communications as a Service
**Contact Center as a Service